Influence of Organizational Structure on the Competitive Advantage of the Top 100 Medium-Sized Enterprises in Kenya
DOI:
https://doi.org/10.47941/jepm.3062Keywords:
Organizational Structure, Competitive Advantage, Medium-Sized EnterprisesAbstract
Purpose: The objective of this study was to establish the influence of organizational structure on the competitive advantage of the top 100 medium-sized enterprises in Kenya.
Methodology: Utilizing a descriptive cross-sectional design, the study analyzes all 100 winners of the 2019 Kenya Top 100 Mid-Sized Companies Survey, ultimately engaging 407 senior management respondents. Employing online questionnaires allowed the researcher to reach a geographically diverse group of participants during COVID-19 restrictions, achieving a substantial 76% response rate. Of the 407 questionnaires sent out, 311 were completed and returned, providing a strong data foundation for analysis. Descriptive statistics (mean and standard deviation) were utilized to gain insights into the central tendencies and variability of the data, while inferential statistics (correlation, regression, and moderated linear regression) were employed to explore the relationships between different variables and test research hypotheses. Findings: The findings revealed that organizational structure has a significant influence on the competitive advantage of the top 100 medium-sized enterprises in Kenya (β = 0.424, t = 8.820, p < 0.05). The study concluded, after a thorough analysis, organizational structure have a significant influence on the competitive advantage of the top 100 medium-sized enterprises in Kenya.
Unique Contribution to Theory, Practice and Policy: The study recommends that selecting the most suitable organizational structure, such as simple, functional, or matrix, should be based on a careful consideration of their specific needs and objectives, ultimately leading to competitive advantage.
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