Role of Communication in Promoting Health Behavior Change in Uganda
DOI:
https://doi.org/10.47941/jcomm.2867Abstract
Purpose: The purpose of this article was to analyze role of communication in promoting health behavior change in Uganda.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: In Uganda, communication campaigns, especially through radio and SMS, have significantly promoted health behavior change. Radio programs increased parental involvement in children's education, while telehealth messaging improved male engagement in family planning, fostering joint responsibility. These efforts highlight the effectiveness of both traditional and digital media in driving positive health changes.
Unique Contribution to Theory, Practice and Policy: Health belief model (HBM), social cognitive theory (SCT) & theory of planned behavior (TPB) may be used to anchor future studies on the role of communication in promoting health behavior change in Uganda. Health communication campaigns should integrate traditional media with digital platforms to reach a wider, more diverse audience. Policymakers should prioritize the integration of comprehensive, multi-platform health communication strategies in public health policy.
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