Effects of Employee Involvement on Strategy Implementation in Selected Marketing Organizations in Nairobi County
DOI:
https://doi.org/10.47941/jbsm.3098Keywords:
Employee Involvement, Strategy Implementation, Communication Style, Employee Empowerment, Training and DevelopmentAbstract
Purpose: The purpose of this study was to determine the effect of employee involvement on strategy implementation in selected marketing organizations in Nairobi County. The study was guided by the following research objectives: To examine the effect of communication style, employee empowerment, employee training and development and performance appraisal on strategy implementation in selected marketing organizations in Nairobi County.
Methodology: Primary data was utilized for this study and data collection was carried out by use of questionnaires. The questionnaires were administered to randomly selected employees in the selected marketing organizations in Nairobi. The collected data was coded and entered into SPSS (V.20) to create a data sheet that was used for analysis. Data was analyzed using quantitative and qualitative techniques. Descriptive statistics was used to describe the characteristics of collected data. Pearson’s Correlation, Analysis of variance (ANOVA) and Multiple Regression Analysis was used to establish the relationships among the study variables.
Findings: Findings indicated that that communication style, employee empowerment style, employee training and development style and employee performance are positively and significantly related to strategy implementation.
Unique Contribution to Theory, Policy and Practice: The study recommends that human resource departments conduct capacity-building seminars to address poor employee sensitization on strategy implementation. Marketing organizations should adopt strategic performance measures like appraisals to track effectiveness. Managers are urged to clearly communicate strategic plans to staff. Scholars are encouraged to validate these findings through further research.
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Copyright (c) 2025 Norah Akeyo Ochiel, Dr. Kepha Ombui, Dr. Jane Omwenga
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