INFLUENCE OF ENVIRONMENTAL SCANNING ON PERFORMANCE OF MATATU SAVINGS AND CREDIT COOPERATIVES IN KENYA
DOI:
https://doi.org/10.47941/jbsm.198Keywords:
Environmental scanning, performance, Matatu Savings and Credit Cooperatives in Kenya.Abstract
Purpose: This study aimed at determining the influence of environmental scanning on performance of Matatu Savings and Credit Cooperatives in Kenya.
Materials and methods: This study adopted cross-sectional survey research design. The target population for this study was all Matatu Saccos in Kenya. The questionnaire was pilot tested to determine its validity and reliability. The study used primary data gathered from Matatu savings and credit co-operatives from the Ministry of Industrialization and Enterprise Development. Primary data was obtained through use of structured and semi structured questionnaire. A total of 635 Matatu Saccos was selected. Sample size of 245 Matatu Saccos was selected for the study. Quantitative data was analyzed by multiple regressions, Factor analysis, Chi-square and Anova. Qualitative data was analyzed through content analysis to generate thematic topic for discussion in line with research objective
Results: The results of the analysis indicated that environmental scanning has a positive relationship with performance of Matatu Saccos. The extent of environmental scanning was found to have a 0.113 influence on performance of Matatu Saccos which was relatively low but significant.
Recommendations: The government should ensure that Matatu Saccos conduct SWOTanalysis to evaluate internal and external environment which affect performance. In addition Saccos should do strategic plan in line with vision and mission.
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