The Convergence of AI and Television: Transforming Ad Monetization in the Digital Era

Authors

  • Srihari Babu Godleti Roku Inc.

DOI:

https://doi.org/10.47941/ijce.3058

Keywords:

Artificial Intelligence, Shoppable Television, Ad Monetization, Consumer Engagement, Interactive Commerce

Abstract

This article examines the revolutionary impact of artificial intelligence on television advertising monetization. It explores how AI technologies are creating new pathways for converting viewer engagement into direct purchases, thereby reshaping traditional advertising revenue models. The convergence of AI and television has fundamentally transformed the traditional awareness-based advertising paradigm into an interactive commerce ecosystem where entertainment, advertising, and e-commerce boundaries blur. By investigating the technical foundations, implementation models, economic impacts, and consumer behavior factors that drive this transformation, the article provides a comprehensive framework for understanding how AI-driven shoppable TV is creating value for stakeholders across the television ecosystem while simultaneously reshaping viewer experiences and expectations.

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References

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Published

2025-07-30

How to Cite

Godleti, S. B. (2025). The Convergence of AI and Television: Transforming Ad Monetization in the Digital Era. International Journal of Computing and Engineering, 7(19), 26–36. https://doi.org/10.47941/ijce.3058

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Section

Articles